In line with the desire to refresh the brand communication, Cedevita has just launched a new long-term creative platform “Taste of the Generation CE”.
The new campaign is inspired by Cedevita consumers themselves, who in fact belong to all generations and lifestyles and as such belong to a new, universal and unique generation – GENERATION CE.
The generation CE that Cedevita represents and promotes is the first generation that is not identified through the years of birth, but through the state of mind and the common value system.
According to the brand, the Generation CE nurtures a positive spirit and communion, does not fall to prejudices, and are rather linked through differences. It is a generation that is not embarrassed to show emotions because they know the essence of life is in connecting and sharing important moments with others.
Cedevita this year also celebrates 50th birthday, so the new campaign also communicates that years are a state of spirit, and that any time is good time for refreshment.
The campaign was born out of collaboration of Cedevita and the creative agency Leo Burnett Beograd, under creative leadership of Anja Radulović, while the spot was produced by Tuna Fish, and directed by Kosta Glušica.
How does the Generation CE live, what they dream of, and what they believe in, you can find out in the newest TV ads below:
