Once the family meant only the closest relatives. Family today is significantly expanded. Family today are not just the closest relatives – today it’s the friends, colleagues, our pets … Family is our comfort zone, the thing that adds value and meaning to life, communion, intimacy. Family is when we give someone what we like, when we share with someone both the joys and concerns, when we give our time, our looks and our touches. Family is when we dream together, grow old together, win together and go through hard times together … when we love. This is the message from the latest campaign from McCann Belgrade for Carnex pate.
Carnex. And we are always together is the slogan of this new campaign for Carnex pate, which since its appearance in the market gained great popularity with its distinctive taste and quality. In the campaign for one of the most famous and loved brands in Serbia, McCann Belgrade represented Carnex pate as a symbol of the family table and sharing of love, trust and support with loved ones.
“Carnex pate is highly recognizable and has been on the family tables for generations. Through this campaign, we have expanded our horizons and we put it in the context of a modern family, which in today’s terms is anywhere where we feel like at home, among our own. We have invested a lot of enthusiasm, knowledge, experience and above all creative passion in preparing an entirely new communications platform. The result was a modern, attractive creative expression in which we streamed the identity and values of Carnex brand, and most importantly, one which communicates with consumers. We wanted the message to recall the emotions that are the drivers for all of us, and which we sometimes suppress in the busy everyday. We’re happy that, judging by the reaction of consumers and associates, we have succeeded in that,” said Tijana Katalinić, brand manager of Carnex.
The campaign has had a great response, as well as the active participation of a large number of people in the debate which was launched on social networks on the topic WHAT DOES FAMILY MEAN FOR YOU?
The team that implemented the campaign included: Bojan Babić, Branko Andrejević, Lidija Milovanović, Vladimir Popović, Milica Vojnović, Jana Savić Rastovac, Katarina Pribićević, Marija Stošić and Istok Tornjanski.
