Photo: Sanja Buterin, Managing Director, Carat Media Croatia
Carat, one of the leading media agencies in the world, has won C&A’s pitch for a media agency, becoming the company’s agency of record for integrated communications strategy and support in offline and online media, for the entire Europe.
In the pitch, the Carat team, which has been working with C&A since 2002, was re-selected as the client’s lead agency. In addition, it has strengthened its position and will be responsible for additional 13 markets: Croatia, Belgium, Germany, France, Italy, Netherlands, Poland, Portugal, Romania, Austria, Switzerland, Serbia, Slovakia, Slovenia, Spain, Czech Republic and Hungary.
The communication strategy developed by Carat is based on a holistic approach. In addition to planning, optimization and media buying (TV, OOH, print, online, radio), Carat will be responsible for strategic consulting and development of strategic communication concept.
In Croatia, the partnership between C&A and Carat has already been initiated through communication planning within the Carat team, as well as other specialists within the Dentsu Aegis Network (iProspect, Amnet and IQ Mobile).
Sanja Buterin, Managing Director of Carat Croatia, explained: “Our strategy was clearly focused on integrated communication and the benefits that this approach brings to the client. We were eager to show that our fresh approach can contribute in addressing C&A’s target group in an innovative and effective way. We look forward to working with C&A and to the development of new, innovative communication strategies that will contribute to further business growth of our client.”
