Source: Canva
Whilst logos are integral to a brand and its recognition, they don’t have to remain the same. Over the years, Fortune 500 companies have all updated their logos to adapt to the times, and refreshing your own logo could be just what your company needs to captivate your audience’s attention in the new year.
At Canva, we have predicted 10 logo trends that we expect to be popular for 2019.
1. Semi-Flat Logos
A three-dimensional feel gives the impression of logos being lifted off the page, which looks particularly strong online.
2. Gradient Logos
Instagram chose the gradient look for their rebrand back in 2016, and it’s only continued to grow to since. Gradients allow a wider color palette, creating something unique and fresh.
3. The 80s-inspired logo
Graphic design in the 80s was comprised of bold colors, striking patterns and a firm belief in maximalism. And in 2019, it’s back.
4. Textbox Logos
The textbox isn’t a new idea, but its versatility is why we think people will be adopting this trend for 2019.
5. Geometric Shape Logos
In graphic design, shapes communicate different meanings which can convey positivity towards your brand. Use geometric shapes in a minimalist format to attain a modern and sleek logo that will be recognizable on many different types of mediums.
6. Neon Logos
Neon logos are about to have a renaissance, which could be tied to our prediction of 80s popularity this year. Neon is an effective way to be seen due to its statement font and color palette.
7. The single-image logo
Instagram, Dropbox, Pepsi, Apple and Target all use a single image as their logo. With enough marketing and brand awareness, a single-image logo has the potential to be more effective than the use of words.
8. Hand drawn logos
In a world where graphic design has become highly digitalized and enhanced, handwritten logos allow the customer to feel a sense of authenticity.
9. Fine Line Logos
Inspired by minimalism, the use of fine lines is another trend that will dominate in 2019. Much like geometric shapes, lines communicate emotion and information, are versatile and can be adapted easily.
10. Bubble lettering logos
Perfect for a simple design, bubble lettering allows your audience to see personality from your brand. It also provides a slightly retro feel, communicating that you’ve been around for a while (even if you haven’t).
For more detailed designer opinions on 2019 trends, and ready to use logo templates, go to Canva’s 2019 Logo Design Trends article.
