Source: Adweek
Canon and Grey New York have unveiled a new spot which goes more than a step further to create perfect moments for perfect pictures.
Featuring a chaotic Rube Goldberg sequence set to the song “City’s Alive” by Chief White Lightning, the spot is a dazzling, upbeat and ultimately charming ode to perspective.
The spot shows what Canon calls “Perfect Moments.” And to be fair, they are pretty perfect.
It should be mentioned that what the spot aims to promote is that these perfect moments require proper tools to capture. However, it remains to be seen how persuasive this magnificent piece of directing will be, especially given the great success of Apple’s „Shot on iPhone“ campaign.
