The Cannes Lions International Festival of Creativity has announced the launch of The Work, a new digital resource aimed at providing the global creative communications industry with the intelligence they need to do better business.
The Work is a unique digital platform that offers intuitive ways to search over 200,000 global pieces of creative work, curated playlists, and spotlights on the work of individual brands and agencies. This database of creativity is organised intelligently to allow businesses to access the world’s greatest work by accolade, industry sector, brand, agency, geography or individual.
Each piece is framed by its data, context and insights, making The Work an invaluable platform that will enable creatives and marketers to do better work through collaboration, fast research, and – crucially – the ability to crack a brief quickly. The platform digitises the huge wealth of creative work that Cannes Lions recognises, transforming creative history into a powerful tool to inform future smart decision-making.
The Work will officially launch at the Cannes Lions International Festival of Creativity in June 2018. Delivering on Cannes Lions’ promise to increase the digital exposure of the work beyond the Festival, anyone attending or entering Cannes Lions 2018 will receive complimentary access to The Work during the Festival and for a month afterwards. A specially curated version of the product will also be available as a free trial for the wider creative community.
