Cannes Lions has introduced Creative Brand of the Year Award, that will honour individual brands, and in turn recognise their partner agencies, on a collective mission to drive business performance through creativity. The inaugural winner will be the brand that accumulates the most points from its shortlisted and winning entries at Cannes Lions 2019.
Simon Cook, Managing Director, Cannes Lions, said, “The Creative Brand of the Year award is designed to recognise the creative risks that individual brands take to distinguish their product in different regions around the world. It’s an opportunity to celebrate the bravery and forward thinking of both the individual brand and the offices within agencies that work directly on that brand producing ever more creative ideas.”
Brands credited in the Brand/Client or Product/Service fields on all shortlisted or winning submissions will accrue points corresponding to individual awards at the festival.
The 2019 Creative Brand of the Year will be awarded onstage at the final Awards Show on Friday 21 June.
