In competition with 46,000 entries, New Moment Agency won staggering five lions at the Cannes Lions Festival for the One Book for Peace project.
New Moment celebrated the awards and their arrival in Belgrade with a large party gathering many media representatives, marketing experts, celebrities and renowned artists. At the gala event, held on this occasion, the Lions were presented in their full glory to curious guests who were eagerly waiting in line to take pictures with the iconic awards.
This is also the first time that a creative agency from our region has won as many as five lions at the Cannes Festival Creativity in a single year. All five awards, including one gold (in the Design category), one silver (in the Promo & Activations category) and three bronze (in the categories Print, PR and Radio), the New Moment won for the One Book for Peace project.
“These awards are another confirmation of the Balkan quality and proof that Serbia has creativity and talent on par with all other countries of the world, if not more. The importance of these awards is extremely high. They contribute to the development of the Serbian economy, they stimulate the economy and are a sure signal to all investors that they are on the right track. ‘Cannes Lions’ is the world’s largest creativity and communications festival, the only global gathering place for the most innovative and creative minds in the advertising industry, and this is why these prizes are of great importance to our country,” said Žarko Sakan, director of the New Moment agency.
The One Book for Peace project was created in cooperation with the agencies New Moment New Ideas Company Belgrade and Young & Rubicam Dubai, and was designed for the Inter-Religious Council of Bosnia and Herzegovina with the goal of breaking religious prejudices and raising awareness about the importance of mutual understanding and interreligious dialogue. The One Book for Peace brings together the teachings of the sacred books of the Bible and the Qur’an, showing side by side the verses and illustrating how religious teachings of these books are, in fact, similar. By demonstrating the similarities between religions, the purpose of this book is to revive dialogue between religions, encourage conversation among ordinary people and contribute to the establishment of peace.
Inspired by the Cannes Film Festival, a group of global advertising agencies SAWA thought that advertising professionals should have their place of assembly and to be recognized and rewarded for their work. Thus, in 1954, the first International Festival of Creativity was held. This year, the festival was held for the 64th time, with a record 46,000 entries, thousands of people participating, and over one hundred countries represented there that came to celebrate the incredible power of creativity that changes the world, affects business and contributes to the prosperity of civilization.
With the champagne, the sound of Dušan Kojić Koja and support of DJ Boogi, Serbia partied same as the Cannes – spectacularly!
