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New batch of Cannes Lions International Festival of Creativity winners comes in the Experience Track, Impact Track, Innovation Track and Communication Track.
In the Brand Experience & Activation Lions (Experience Track), of the 2,532 entries, a total of 70 Lions were awarded by the jury: 1 Grand Prix, 9 Gold, 23 Silver and 37 Bronze Lions.
The Grand Prix was awarded to McCann New York for ‘Changing The Game’ for Microsoft’s Xbox Adaptive Controller, a project for accessible technology that levels the playing field and creates opportunity for all.
Of the 300 entries submitted to the Creative eCommerce Lions (Experience Track), the jury selected 9 winners: 1 Grand Prix, 1 Gold, 2 Silver and 5 Bronze Lions.
RBK Communication, Stockholm won the Grand Prix for ‘Do Black – The Carbon Limit Credit Card’ for Doconomy, the world’s first credit card which helps users track their climate impact and meet the target of reducing consumption related CO2 to protect the planet.
In the Creative Effectiveness Lions (Impact Track), 227 entries were received. The jury awarded 12 Lions: 1 Grand Prix, 3 Gold, 3 Silver, 5 Bronze Lions.
Marcel Paris was awarded the Grand Prix for hypermarket chain Carrefour, which defied the law, to change the law, with ‘Black Supermarket’ a place to sell illegal fruits and vegetables and defend biodiversity.
A total 187 entries were submitted to the Innovation Lions category (Innovation Track), and the jury awarded 7Lions: 1 Grand Prix, 1 Gold, 2 Silver and 3 Bronze Lions.
The Grand Prix was awarded to Area 23, an FCB Health network company in New York, for ‘See Sound’, for Wavio, which built a smart home device powered with machine learning to identify sounds around the home and notify the user through a mobile app. Wavio’s Avela Hendrix interpreted live sign language from the stage.
Mobile Lions (Communication Track) received 866 entries, and 42 picked up the Lions: 1 Grand Prix, 10 Gold, 11 Silver and 20 Bronze Lions.
FCB New York won a second Grand Prix for Burger King’s ‘The Whopper Detour’, which also picked up a Grand Prix in the Direct Lions this week.
Finally, in Radio and Audio Lions (Communications Track), 996 entries were received, and 34 Lions were awarded: 1 Grand Prix, 4 Gold, 9 Silver and 20 Bronze Lions were awarded.
360i, New York won the Grand Prix for HBO’s ‘Westworld: The Maze’, an immersive Alexa game.
The Entertainment Person of the Year award was also presented to Lorne Michaels, Emmy Award-winning producer.