The Cannes Lions International Festival of Creativity has released its annual Global Creativity Report, providing in-depth analysis and rankings from the 2018 awards. The rankings, which are verified by PwC, are a result of rigorous processes, global entries and elite jurors, and dissect the awards across Lions, brands, geography and individuals, providing an overarching insight into the industry’s performance and evolvement.
The report shows that one of the most changed rankings is the Top 20 Independent Agencies, where Jung von Matt Hamburg, who failed to rank in the Top 20 last year, knocked Droga5 New York off the top spot. Wieden+Kennedy London returned in 3rd place after being absent since 2015, while Mother London ranked at 5th after a two year absence. There were an impressive nine newcomers in the Top 20 which included JohnXHannes New York, N=5 Amsterdam, Cummins&Partners Sydney, BBC Creative London, 23 Stories x Condé Nast New York, Eleven San Francisco, King James Group Cape Town, DUDE Milan, and History Will Be Kind Sydney.
Mars retained its place as the most awarded client, while Apple Inc. had their strongest year, seeing their first ever placement in the Top 20 Clients, ranking in third with 25 Lions and two Grands Prix, and taking the top spot in the Consumer Electronics rankings.
A condensed version of the Global Creativity Report, containing the Top 5 rankings for 2018 and the Top 3 rankings for the previous three years, is now available to download here. The full version, which includes the Top 20 rankings for 2018 and the previous five years, as well as an expanded view on performance by geography and region, is available as part of a subscription to Cannes Lions’ new digital resource, The Work. Existing subscribers to The Work will receive an email with a link to download the report as part of their package.
