Source: TheDrum
Canadians with Down syndrome are appealing to be the first humans to be added to the endangered species list, and the stars of the spots in the new campaign, created pro-bono by FCB Canada, make a compelling argument for their protective status.
In some countries like the US, there have been 30% fewer people born with Down syndrome than projected, and in a few countries, that number is approaching zero. Because of this, the Down syndrome community has less of a voice in the world today, resulting in a lack of housing, education and funding for a community that desperately needs support.
The Canadian Down Syndrome Society (CDSS) is applying to the International Union for the Conservation of Nature (IUCN), the organization that manages the Red List of Threatened Species, to have people with Down syndrome become the first humans to ever be included, in an effort to advocate for similar kinds of funding, protections, government intervention and public awareness that species on the Endangered List receive.
To promote the movement, the campaign includes a series of videos and print ads featuring people with Down syndrome representing endangered species.
