By: Ivana Mlinarić; Photo: Jelena Fiškuš & Sanja Đekić
The long awaited festival Days of Communication is approaching, as well as the campaign application deadline for the prestigious competitions IdejaX and MIXX.
MIXX is a competition designed according to the international IAB license, which gives recognition to best digital campaigns. Application deadline for MIXX is March 8 and for IdejaX March 20. IdejaX is a national creative competition, with big and small agencies successfully participating with their creative ideas and marketing projects.
Both competitions introduced important novelties which add to the competition quality while making the application easier for contestants.
IdejaX focuses on transparency, and the novelties are accordingly:
- Public display of all jury evaluation available on the Days of Communication web page after the award ceremony. Entrants will be able to obtain information about individual evaluation of each jury member which will raise evaluation and winner selection transparency.
- Appointment of Organization Board and jury supervisor whose task is to ensure regulation enforcement, jury neutrality and quality winner selection with maximum objectivity.
IdejaX jury which publicly decides about the best creative solutions consists of highly qualified creatives which came together from the best Croatian agencies according to last year’s IdejaX placement. Jury chairman is Jelena Fikuš from Studio Sonda, and other jury members include Daniel Vuković (McCann Zagreb), Siniša Waldinger (Bruketa&Žinić&Grey), Igor Mladinović (Imago Ogilvy), Vanja Blumenšajn (Señor), Almir Okanović (BBDO Zagreb) and Jakov Vilović (Utorak).
The changes regarding the digital competition MIXX are as follows:
- Introducing a new category Search which refers to tactics used for advertising on search engines.
- Two rounds of jury decisions.The first round includes written application evaluation, and in the second one, these written applications need to be supplemented with a video synopsis. These small, but important changes made the entry process easier, making room for more contestants and applications.
MIXX jury members are professionals from all parts of the digital industry- strategy, creativity, production, and media lease. MIXX jury members are: Željko Glavor (1i0/Imago Ogilvy), Fran Mubrin (404), Ivo Novak (Degordian), Mladen Mileusnić (Digitalist), Boris Ličina (Freelance), Miro Brkić (Nivas) and Maja Šplajt (Real group), and the jury chairman is Sanja Đekić from MediaCom.
