Last year, the Golden Drum introduced the Golden Drum Adriatic Award, giving the Adriatic region its own festival. The idea is very simple and practical. Agencies, clients, media and production companies enter their works to the Golden Drum. All the works that arrive from the Adriatic region automatically, without paying additional fees, go into the roster for the Golden Drum Adriatic Award.
How important this is for the region is best described by the fact that the total number of entries from the countries of the region increased by 45.83 percent. Or, according to countries: Bosnia and Herzegovina recorded an increase of reported works in relation to 2015 by 900%, Croatia 125%, Kosovo 100%, Serbia 48.39% and Slovenia 9.30%.
The biggest success was achieved by the Saatchi & Saatchi Publicis One Skopje with the Sea Hero Quest campaign for Deutsche Telekom. The awards were also scooped up by Imago for Jana’s campaign Wing of Love, McCann Belgrade took two awards for the Lav Popcorn campaign (advertiser Carlsberg Serbia) and Saatchi & Saatchi Publicis One Belgrade took one award for the campaign The Most Important Call in Life.
But regional agencies were not successful only in the regional competition. They won many more awards in the Golden Drum’s main competition program. McCann Belgrade was awarded for the Lav Popcorn and for the Museum of Contemporary Art campaign; Imago won two awards for Jana; Saatchi & Saatchi Publicis One Skopje won one for Deutsche Telekom; Bruketa & Žinić OM was awarded for the Frugal Label; Saatchi & Saatchi Publicis One Belgrade was awarded for The Most Important Call in Life; New Moment New Ideas Company Skopje won with Makes Bitter Sweeter; Luna / TBWA Ljubljana won with the Beer Forecast for the Brewery Laško Union; and New Moment Belgrade scooped up an award for their Run for Peace campaign.
All in all, it was one of the most successful years for regional agencies in the Golden Drum. Since the points won at the Golden Drum are counted by the Gunn Report ranking of agencies, Saatchi & Saatchi, McCann, Ogilvy, TBWA and Y&R have won significant points thanks to “their” agencies from the Adriatic region.
This year the Golden Drum will see New Moment Belgrade and their The One Book for Peace, which won five Cannes Lions, then Grey Ljubljana with two Lions for A1’s campaign Bedtime Storytellers, Formitas BBDO with SOF Grand Prix and third place at WARC Awards. It will be very exciting.
Golden Drum has extended the deadline for entries until 18 August.
Can the Golden Drum Adriatic Award repeat last year’s success? It should!
