Short video tutorials of the campaign “Voziona”, directed by Tomislav Rukavina, and devised by the Unex Group exclusively for online channels of ORYX Assistance, are full of colorful characters, situations and tips for car lovers that you definitely should not try at home.
The fifth episode in only five days reached an outstanding figure of almost 150,000 views on Facebook, more than 500 shares and more than 10,000 views on the YouTube channel. By the end of the year, eight more “tutorials” will be published.
Team behind this concept are chief creative officer of the Unex Group Krunoslav Serdar (Zagorac), art director Marko Andrin (Cigo) and senior copywriter Iva Ušćumlić (Cuwka), while production was taken care of by Red Production.
https://www.youtube.com/watch?v=j31LA4FclBk
