The “It’s time to stop!” campaign by Via Media for Bingo Group was awarded a bronze statue at the prestigious Clio Awards in New York. This success was confirmed by a double final (shortlist) in the Public Relations – Specific Target Audience and Special Event/Activation categories.
Clio Awards, one of the industry’s long-standing global competitions, brings together work from the most developed communications markets. Campaigns entered typically come from global brands and major agency networks, which gives additional context and weight to results coming from smaller markets.
Within that context, the result of “It’s time to stop!” is not an isolated success. The campaign has already built a consistent international presence, with awards and recognitions at festivals such as Effie, Eurobest, Golden Drum, SEMPL, SOMO Borac and Kaktus. The Clio Bronze adds to that trajectory of visibility beyond the local market.
Developed for Bingo Group, the campaign addresses the issue of femicide and was positioned as an initiative aimed at driving concrete social engagement, rather than awareness alone. The approach combined clearly defined targeting with communication touchpoints grounded in real social context.
From an industry perspective, this kind of result is less an exception and more a signal. Projects from smaller markets are increasingly achieving international relevance when built on strong insight, precise targeting and consistent execution. “It’s time to stop!” stands as one example of how that approach translates in practice.
