Drugi jezik na kojem je dostupan ovaj članak: Bosnian
For those who use optimum and for those who demand maximum, the leading producer of oil and lubricants in the market of Bosnia and Herzegovina, OPTIMA Group Banja Luka, which operates as part of Nestro Group, in collaboration with the agency McCann Sarajevo presented the new visual identity of motor oils Optima and Maksima, produced in the refinery Modriča.
The first task of the agency was to develop visuals for print materials at the end of 2015, and this year McCann Sarajevo, in cooperation with the Knap Studio, created a TV and radio ads which successfully introduced the new packaging in the electronic media.
When the most modern production technology combines with 60 years of experience and tradition, result is true quality. This is the message of the campaign which indicates strength, value and quality of motor oils that are available on the market in the new packaging. The products are Optima motor oils for passenger cars and Maxima motor oils for freight vehicles.
Nestro – classics in a new form, this is the motto which was to remind of the longtime and proven quality and primacy in the production of motor oils, which in modern packaging follow the spirit of the time, respecting the earlier values.
“The vision of Nestro Group is to retain the position that belongs to her in the production of motor oils, lubricants and functional fluids on markets of the former Yugoslavia – the leading position. Through this project that we have entrusted to the agency McCann Sarajevo I believe we made a big step forward, that takes us in the right direction,” said Rada Moravac, leading specialist in the Department of Marketing of Optima Group.
Given the intention to achieve a significant increase in market share in the region through leveraging their long-standing reputation and recognizable image, Nestro Group decided this year to make a step further and introduce a new visual identity of Nestro gas stations.
Again the project was entrusted to McCann Sarajevo which had a new task on their hands: to create a TV spot announcing the new look and offer within Nestro’s retail network.
A better atmosphere for those who travel and those who fantasize while traveling. This is the message of the TV spot that aims to contribute to an even stronger positioning of Nestro Group members in the regional market of petroleum products, in which they are present for more than 60 years.
“A wider range of services, higher quality, and all rounded with a more attractive and pleasant ambience, these were the basic guidelines when creating the new visual identity of Nestro petrol stations. In collaboration with the agency McCann Sarajevo, we have successfully presented our vision of the future to customers, and loyalty of customers to the Nestro brand gives us the right to believe in the correctness of our development strategy,” said Saša Kremenović, chief specialist in the Department of Marketing at Optima Group.
“We are pleased that we have achieved successful collaboration with the group that records the highest turnover in the market of BiH. A young marketing team of this group, with responsible and leadership views of the market, proved to be excellent for cooperation. I think that we have successfully implemented the tasks entrusted to us to launch the new packaging, as well as a TV spot for the rebranding, which is currently being broadcast on TV channels in Bosnia and Herzegovina, and announce a new look and a new offer on Nestro Petrol gas stations. I expect that in future projects we will continue to show our creativity and help our partners to confirm their position in the market of petroleum products and beyond,” said Edin Hrenovica, Account Director at McCann Sarajevo.