Following its golden success at Effie® Slovenia 2023, the campaign “Argeta: Ode to Bakers” has been awarded the silver Effie Best of Europe in Brussels. The campaign, created by Atlantic Grupa and the agency Luna ⧵TBWA in collaboration with Media Publikum, competed in the Food and Beverages category alongside global brands like Lipton and Unilever.
“The Euro Effie we won for the ‘Ode to Bakers’ campaign in the category ‘Best of the Best: Food and Beverages’ holds special significance for us. In exceptional competition among the winners of national gold Effie awards, we proved that we stand out even when compared to the best and most successful brands in Europe. To draw a parallel with sports: as national champions, we have now stepped onto the podium of the European championship! This award underscores and validates the value of our consistent and long-term work, as well as our strategic investments in the Argeta brand, further solidifying Argeta’s leading position as the #1 meat and fish pâté in Europe,” shared Enzo Smrekar, Vice President of the Management Board for Premium Spreads, Donat, and Internationalization at Atlantic Grupa, and CEO of Atlantic Droga Kolinska.
