Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Juicy 100% took advantage of a warm summer evening and in the popular Zagreb bar Mojo on Wednesday unveiled a new campaign, “100% your experience. 100% Juicy”. In a “100% relaxed and fun setting”, everything was marked by Juicy 100% juices in new bottles with refreshed design that was presented on this occasion, and large numbers of public figures such as TV hosts Iva Šulentić and Marijana Batinić, singer Luka Nižetić, photographer Mara Milin and others had the opportunity to have new experiences, which is the foundation of this new campaign.
At the event there were four creative stations where each of the guests could experience something special, and the delicious snacks of chef Marijo Čepek, as well as colorful cocktails by cocktail master Marin Nekić were inspired by the stars of the evening, Juicy 100% juices. Particular attention was drawn by the chocolatier Dubravko Vitlov who made chocolate pralines in front of everyone, which thrilled the guests, all of whom had a chance to make a perfect selfie with some of the famous people in front of the lens of photographer Mara Milin.
The new campaign is based on the contest “100% your experience. 100% Juicy” in which Juicy 100% gives all participants a chance to experience something they love, but “to the n-th power”, or 100%. Thus they will have a chance to win a romantic private concert by Luka Nižetić, a delicious dinner for two prepared in their home by the famous chef Marijo Čepek, a unique dress that a famous fashion duo Lana Puljić and Luka Grubišić of Lokomotiva will design just for them, and a cheerful mingling for the winner and his company with their own cocktail master, world champion Marin Nekić, who will shake cocktails just for them for an entire evening. The contest lasts from 15 to 29 of September, and to take part in it, all participants need to register via e-mail at www.stopostotvoja.com, fill out a short entertaining quiz, find out whether they are themselves 100% a person, and choose an experience they would like to win. All contestants can participate an unlimited number of times, and all who sign up and fill out a questionnaire are included in the draw for each award.
“The new ‘100% your’ concept that we presented tonight emphasizes the story of each flavor and the highest quality of Juicy 100% juices, and the cleaner and simpler design of the new bottle better highlights its contents and the 100% fruity taste that is inside. For this reason, in order to bring the concept closer to our customers, we launched the campaign ‘100% your experience. 100% Juicy‘, which is based on the eponymous competition where Juicy will reward its loyal customers by fulfilling their wishes and making them richer for a complete, 100 percent experience,” said Nenad Gorjanović, Chief Marketing Officer at Stanić Beverages.