Maison Mumm, part of Martell Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod Ricard, the world’s n°2 in wines and spirits, revealed its new multimedia international campaign which launched November 2nd, with Usain Bolt.
Created with its French advertising agency Buzzman, the film introduces the brand new signature: “Celebrate your next victory”. This message establishes the brand’s mindset, focus on panache and positive thinking.
Usain Bolt’s impressive ranking are the result of an outstanding state of mind: foolproof optimism and positivism and hard training. This singular mental strength enabled him to win a course even before it began, and these are the values the brand wants to promote in their new campaign.
Directed by Luis Cervero (Pharell Williams, Justice…), the film stages the athlete with the former Miss Universe’s Jamaican runner-up, Yendi Philipps, on a music track by TKAY. The festive and staggering atmosphere echoes Bolt exceptional career.
Labelled “Don’t win to celebrate. Celebrate to win”, this campaign inaugurates the new global Champagne Mumm platform: “Celebrate your next victory” and rolled out on all digital medias from November 2nd.
