Boursorama Bank and their agency Buzzman have unveiled a new brand platform that establishes the brand’s new communication landscape and its new signature: „Boursorama Bank: the bank that everyone wants to recommend“.
To play with the notion of recommendation, the agency turned to the absurd and explored the notion of average. Have you ever recommended an average restaurant? Or an average movie? Or an average bank? No. Because no one recommends something average… At Boursorama Bank, almost half the customers adhered after having been recommended by a relative.
To highlight this unique and trusting relationship with its clients, the campaign depicts, in a disruptive way, an imaginary world where men and women recommend average things to their close ones.
To install the platform based on recommendations a national outdoor campaign (print and digital) will also be deployed, displaying men and women whispering to each other about how satisfied they are in being a Boursorama Bank client.
