By: Adnan Arnautlija
This month Burger King is honoring their new Kool King menu with a mischievous campaign that gives a spin to the father-daughter time. Wanting to highlight that people of all ages love their burgers, the brand and their agency BUZZMAN imagined a classic situation of “you’ll get this if you get a good grade at school”. But what happens when the father and daughter are willing to bend the rules to get the treat?
A scheme is quickly devised to ace that test and get the burgers, and the resulting spot stays true to BK’s string of hilarious ads.
The spot was directed by Vincent Lobelle of Iconoclast, and airs in 20’ and 30’ formats.
