Source: Creativity
The Movember is here, and men around the world are on a mission of growing the most awesome mustache with the aim of raising awareness of prostate cancer, testicular cancer and other men’s health issues.
Joining them is the mascot Burger King, The King, who has „shaved“ his ‘stache to grow what the burger chain is calling a „kingstache“.
Video promoting the action pays tribute to Gillete in a way, mirroring some of their famous slogans and style of ads. The ad even concludes with „the best a king can get.“
https://www.youtube.com/watch?v=VUq8b3GKdek
Burger King has invited fans to join the action and share their pictures with awesome facial hair using hashtag #kingstachechallenge.
According to Burger King this is the first time the king has shaved his facial hair, and he’ll have a profile on movember.com tracking the progress. Code and Theory is the main agency on this latest BK effort.
