What if, for only 2 euros, you could enjoy at random one of Burger King’s 10 burgers? It is now possible with „MYSTERY BURGER“, an original concept thought of and developed by French advertising agency Buzzman. Within this offer, available until September 25th, customers in France can (re)discover the large range of Burger King’s products.
So which burger is hidden in the unbranded white box with the interrogation mark? WHOPPER? Steakhouse? Bing King XXL? No way to know without opening the box. And this exact idea is vividly illustrated with the TV spot that promotes the campaign, which you can see below.
An integrated campaign will feature a film, broadcasted on TV and online and OOH advertising. It will also be visible in all 161 Burger King restaurants in France.
So all that remains is for customers in France to trust their luck! They might just be treated with the best burger ever.
