Source: Adweek
Burger King had a remarkable creative year globally. And it’s putting a bow on 2017, quite literally, with a fun stunt in France—wrapping up a whole restaurant and giving it (well, sort of) to its biggest Facebook fan there.
Sullyvan K. has posted more comments than anyone else on BK France’s Facebook page—some 637 and counting. So, BK (and agency Buzzman) said thanks by giving him the biggest gift ever—his very own Burger King restaurant.
BK wrapped up the restaurant (35 workers used over 1 kilometer of material to wrap it in one night) and presented it to Sullyvan. The location now reads “Home of Sullyvan K.” above the door. He was given his own parking spot, his own golden tray, his own table and even his own Whopper packaging. And he gets to eat there for free for a year.
There’s a fun coda to the campaign, too: The person who writes the most comments under the newly posted web film on Facebook will also get a free year of Burger King food. In the first few hours, BK says, there were already more than 40,000 comments.
