Source: Adweek
Now this is a flame-broiled burn.
A Burger King location in Queens, New York, has a lock on best restaurant Halloween costume of 2016 after it dressed up as the ghost of McDonald’s—covering itself in billowing white sheets and trolling its rival with a special sign that read: “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.”
The stunt was limited to the single BK location at 92-85 Queens Blvd. But BK corporate is clearly involved, as the brand has posted a video (currently unlisted) of the “Scariest BK” to its YouTube channel.
https://youtu.be/vimBpdBnaBs
