Animals are the main stars in the stories of the latest campaign for Vegeta Natur spices, which was made by Bruketa&Žinić&Grey for Podravka.
Done on the basis of the wider new communication platform, the campaign sends a message that it is not necessary to go through complicated efforts to prepare a good meal. All you need is use some Vegeta Natur, which contains only natural ingredients.
Everyone wants to eat healthy, but sometimes we’re really complicating our lives in search of natural ingredients. We want a certain road to a good taste without undesirable ingredients, but not if it means hours spent in buying groceries, in the kitchen, and using some special cooking skills.
What Vegeta meant for cooking in the 20th century, Vegeta Natur means for the 21st century. With this seasoning, each meal will not only be good, but also more natural.
The new communication platform therefore, along with the slogan Mother Nature’s Recipe, puts the natural ingredients from which Vegeta Natur is made in the center of communication.
Ads reveal how one can obtain natural ingredients, or more specifically, how most of us imagine this “supply run” when we try someone’s great meal.
