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  • Vijesti

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    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

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Home News

Bruketa&Žinić OM launch Startaparat to help startups

Startaparat was joined by Selma Prodanović as a consultant

07/11/2016
in News
2 min read
Bruketa&Žinić OM launch Startaparat to help startups 1

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Startaparat is a new regional agency, based in Vienna, specializing in start-ups, and was launched by Bruketa&Žinić OM together with an Austrian partner – one of Austria’s largest digital agencies Netural. In a capacity of consultant, Startaparat was also joined by Selma Prodanović, a well-known Austrian business angel, founder of Brainswork and 1millionstartups.

Using a combination of knowledge and experience in digital business and new technologies, with innovative communication solutions, Startaparat wants to respond to the needs of today’s startups. This includes designing and making a name and visual identity, the first campaigns, product design or a test digital platform for sale, with packages tailored to startup budgets.

“Today, both Netural and Bruketa&Žinić OM are reputable agencies working successful projects for global brands,” said Selma Prodanović and added: “20 years ago they were also startups, young enthusiasts from Linz and Zagreb who had borrowed money from their parents in order to achieve their dreams. I followed their work almost from the start and really appreciate their creativity and work ethic. They are very engaged. That’s why I’m happy that I joined this team and I’m very enthusiastic about the whole Startaparat idea.”

“We are part of the startup world for some time, and so we came up with the idea,” said Albert Ortiga from Netural. “We are all very passionate about Startaparat from day one. Selma joined us even before the official start so we’re already working for seven very interesting startups. I am confident that they will all be successful, and I hope that we will also be useful for others.”

Bruketa&Žinić OM for example worked for the startup Rimac automobili, today manufacturer of the world’s fastest electric supercar. Netural launched their own start-ups such as the Roomle, an app for interior design that has helped create over 1.5 million apartment designs all over the world.

“We have no official price list nor a single approach that is applicable for all. We listen, learn and study in detail in order to understand the needs of each startup. We adapt the offer to business strategy and development phase. We are flexible and we want to grow together with our startups,” said Helena Rosandić, executive director of Startaparat.

Tags: Bruketa&Žinić OM
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