Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Winners of the Mixx Croatia competition, organized under the IAB international licence, were declared at Days of Communication in Rovinj, The Mixx Awards celebrate the best digital campaigns in Croatia in the previous year.
Criteria that organizers used for selecting the winners were creativity, strategy, performance, and use of media, and the awards were given to companies and campaigns that included all the key factors
The Best in Show Award went to the campaign Boranka – Make the Fire Sites of Dalmatia Green Again, by agency Imago Ogilvy.
Along with the Best in Show, 9 other awards were presented: Brand Awareness Campaign, Direct Response and Lead Generation Campaign, Best Website, Best Mobile App, Best Branded Content, Best Search, Best tech and innovation, Best Publisher Long-form Native and Best social.
Pipi brand and agency Imago Ogilvy won Brand Awareness Campaign for Carefree Greetings from the Adriatic.
Diners Club and agency MediaCom took home the Direct Response and Lead Generation Award with the campaign Smarter way to pay.
Diners Club Hrvatska and the agency WebBurza took the award in the category Best Website.
Best Mobile App went to KEKS Pay campaign, done by agency Flow 404.
Dukatino and agency Švicarska took the Best Branded Content Award with Grow Healthy, Eat Nice.
The Best Search Award went to the company Kompare and agency Cvoke.
Tele2 and agency Imago Ogilvy won the award in the category Best Tech and Innovation with the campaign MobiTelka.
Kaufland and Telegram media grupa won the category Best Publisher Long-form Native with the campaign Local Suits Me Best.
Pipi and the agency Imago Ogilvy, with the campaign Pipi Balkon, took the top spot in the category Best Social.
Competition organizers confirmed that the number of applicants increased by 5%. In total, 82 entries were received. Entries to the Mixx Croatia competition are a reflection of market trends and investments in owned channels – from websites to mobile apps.
The organizers emphasize that digital content, both in the world and in Croatia, has reached a level that it can independently, but also as part of integrated communication, really make a difference in sales and brand parameters.