Branka Batričević, IMC Director at Drive agency, is a member of the jury of the European MIXX Awards presented by IAB Europe. The MIXX Awards are the most significant awards in the field of digital marketing, which aim to identify the best digital campaigns from all over Europe.
“I am very proud and I am really honored to be part of the jury of such a large European competition organized by IAB Europe. I would like to thank IAB Serbia for recommending me, as a member of the board of directors, to participate in this significant festival. In this way, I can contribute to Agency Drive, as well as I&F Grupa and the entire online communications industry in our market, having a voice in the “European league”, which will contribute to the visibility of the quality of our services,” said Branka Batricevic.
The criteria for decision-making are strategy, execution, media result, creativity, innovation and the overall result. The shortlist of the best campaigns will be published on May 18th, after which the jury will decide on the awards that will be announced in the first week of June. Membership in the European jury of the MIXX Awards is a great honor and prestige, and this year, apart from Branka Batricevic, the jury members are representatives of the largest agency networks as well as international companies: Andreas Staios, Digital Director of UM Greece, Anna Gruszka, Chief Digital Officer at IPG Mediabrands, Barbara Sala, CEE Strategic Connection and Media Director at The Coca-Cola Company, and Sinem Sandıkçı Gökçen, Chief Digital Officer of L’Oréal Turkey.
This year, due to the covid-19 pandemic, the awards ceremony will be held online as well as the Interact event (June 3), which is traditionally held within the IAB MIXX Awards.
More about the festival and members of the European jury:https://iabeurope.eu/interact/awards/
