Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Sixth Branding Conference, to be held on 3 June in Sarajevo, with its topics and speakers again this year intrigued the professional public. An interesting fact is that the selection of the program and speakers every year is created based on research that includes more than 200 experts in the field of marketing communications from across the region. On the basis of these results, organizers choose topics and case studies that are relevant and applicable to our market.
“Market communication is becoming more dynamic and marketing is becoming more interactive. These were the trends that have influenced the creation of our program for the Branding Conference #6. We wanted the program to follow the significant changes in the market and trends that companies and brands should pay attention to in the near future,” said Vesna Beganović, CEO, Via Media.
Great interest was sparked by the arrival of Thomas Trautmann, who will speak about the new branch of advertising – neuromarketing. This top expert has over 25 years of experience in engineering and marketing, and has worked for some of the world’s largest companies.
“I’m looking forward to my visit to Sarajevo and the Branding Conference. This is the first time I’m coming to your country and I’m very excited,” said Trautmann and promised the participants at the Branding Conference that his lecture will present a whole new world of marketing.
Other speakers are no less interesting such as CEO of the agency Imago from Croatia, Damir Ciglar, who will speak about trends in the design of product packaging and what should never be left out from the packaging.
The digital age has greatly changed the habits of customers. Consumers no longer want to be bombarded with advertisements, but give importance to interesting content and interaction with their brands. It will be very interesting to hear a lecture by Professor at Columbia Business School Sanja Partalo who will speak about how to build a brand in the digital age.
On demanding nature of consumers and challenges in communication participants will hear from CEO of LUNA \ TBWA and regional director of TBWA CEE Adriatic Špela Oblak, as well as director of the department for direct market approach of Croatian Telecom, Sanja Milinović. There are also the director of Studio Marketing Minka Gazibara, Head of Operations at McCann Adriatic Vlatko Dimovski and Director of Corporate Communications for Southeast Europe at IKEA, Igor Štefanec. Also there to share their experience are Milad Čerkić (Atlant BiH), Haris Memić (Simphony), Amina Karić (Authority Partners), Edin Mehić (Networks).
The first step towards building strategic branding projects is education, and Branding Conference proved to be an important event for the support, promotion and development of branding in Bosnia and Herzegovina. Therefore, the Branding Conference this year will be the exclusive place where leading experts will share their own knowledge and help local companies strengthen their brands.
For more information about the program, speakers and applications, visit www.branding.ba.
Partners of the Branding Conference:
Sberbank, Courtyard by Marriott, HTC
Media partners:
BiH: FTV, FACE TV, Oslobođenje, Blic, RSG, Business magazin, Media Marketing, InStore, Klix, Al Jazeera Balkans, Fena, Akta, Modamo.info, Europlakat, Media RES, Manager.ba, Dnevni list, Onasa, Poslovnidnevnik.ba
Croatia: Forbes
Serbia: Advertiser Serbia, Marketing Mreža, Marketing ITD, PRspective.rs
Slovenia: Marketing magazin