This June Sarajevo will once more be the regional center for discussion on the topic of branding and communications. Mind Your Brand is the slogan of the sixth Branding Conference, to be held on 3 June at My FACE, suggesting very interesting content and top speakers.
It has become customary for the Branding Conference to bring eminent experts in the field of branding and marketing, which is evident from this year’s program. The participation of Thomas Trautmann, the world-renowned expert in the field of neuromarketing, will surely attract great attention. Trautmann is a partner in the company SalesBrain, a pioneer and leader in this field.
Participants can also look forward to very interesting lectures and panel discussions with other experts such as: Špela Levičnik Oblak – CEO LUNA/TBWA, Slovenia; Damir Ciglar – CEO Imago, Croatia; Edin Mehić – CEO Kolektiv, Bosnia and Herzegovina; Amina Karić – VP of Operations, Authority Partners, Bosnia and Herzegovina; Haris Memić – CEO Dev Logic, Bosnia and Herzegovina; Milad Čerkić – founder of Atlantbh, Bosnia and Herzegovina; Sanja Milinović – director of direct approach at Croatian Telecom; Minka Gazibara – CEO Studio Marketing, Bosnia and Herzegovina; Igor Štefanec – Corporate Communications Manager Ikea Croatia; Elma Pašić – CEO GFK, Bosnia and Herzegovina.
“The slogan of the conference ‘Mind Your Brand’ sends a clear message. The focus must be on the constant development and improvement of the brand position in the minds of consumers. In doing so, brands must remain consistent in their values, but at the same time be sufficiently interesting, constantly offering more than expected. Only by investing in brand innovation and maintaining interaction with the market can you win new customers and impress existing consumers,” said Vesna Beganović, Founder & CEO of the agency Via Media, organizer of the conference.
For more information about the program, speakers and early bird registrations visit www.branding.ba.
The first Branding Conference was held in 2011 to raise awareness among local business owners and brand managers about the importance of marketing and the role of the brand in the strategic development of a company. The Branding Conference brings news about marketing strategies, hosts world-class lecturers, workshops and panel discussions, inspires creative energy and encourages networking. Previous conferences have brought together regional and international marketing experts who have spoken about what the future holds in terms of marketing strategies, new markets, and changes in the environment.
The Branding Conference is developing from year to year and is increasing its impact on the local and regional market, with an average of 341 visiting participants from 11 countries, along with publications and reports in more than 60 media.
Media partners of the Conference: Bosnia and Herzegovina: FTV, FACE TV, Oslobođenje, Blic, RSG, Business Magazin, Media Marketing, InStore, Klix, Al Jazeera Balkans, Fena, Akta, Modamo.info, Europlakat, Manager.ba, Dnevni List; Croatia: Forbes; Serbia: Advertiser Serbia, Marketing Mreža, Marketing ITD; Slovenia: Marketing Magazin.
