Branding agency Fabular has won the bronze award at the Transform Awards Europe in the Best Naming Strategy category for Voli Voli, a Croatian pet food brand. For over fifteen years, the Transform Awards have been recognizing innovation, creativity, and excellence in building and developing successful brands.
Voli Voli is a Croatian pet food brand, previously known as Tvornica dobre hrane (The Good Food Factory). Aiming for stronger positioning in international markets, a memorable brand story and playful name – Voli Voli – were created. Voli Voli represents the mutual love between pet and owner. Just as pets love us, we return that love to them. This two-way affection is emphasized by the repetition in the name Voli Voli, and the brand’s slogan Give Love Back communicates the idea of returning love through high-quality food.
“We’re thrilled that Voli Voli has won yet another award at a major international competition. The story of Voli Voli is unique because the inspiration behind the brand concept came from real stories of pet owners,” said Anja Bauer, Creative Director at Fabular.
This is yet another major international recognition for Fabular and the Voli Voli brand, following prestigious wins such as the Red Dot, Pentawards, and Rebrand 100® – the world’s largest competition for top international rebrandings over the past two years.
Voli Voli now stands among renowned global brands such as Siemens, Volkswagen, and Colgate-Palmolive. By winning this award, Fabular also joins the ranks of leading global branding agencies such as Landor, Siegel+Gale, DixonBaxi, and Elmwood London.
