Telekom Slovenije continues its “blue” communication platform with the newest campaign. After the winter campaign, which prompted the users to relax in the stressful holiday season in the carefree comfort of their blue world, now the slogan Turn life to blue hints at the opening of the door to the blue world of spring.
In addition to numerous content, the campaign is characterized primarily by an excellent user experience, which we learn about through the eyes of an amiable protagonist who tailors the world to his current inspiration with simple moves. “The advantage of the blue world is in its diversity, the richness of offer that anyone can tailor to their own needs,” Telekom Slovenije said in the press release, adding that users can soon expect even more novelties “for a simpler everyday.”
Campaign elements: TV ad, internet ads, OOH, print, radio
Client representatives: Samo Ošina, Mojca Avšič, Mateja Grabar Premelč, Eva Winkler and Mojca Pogačnik
Project Director: Melita Božič
Agency Project Managers: Barbara Drnovšek and Mojca Mačkovšek Danev
Creative Directors: Uroš Goričan and Sara Mekinc
Copywriters: Uroš Goričan, Sara Mekinc and Žan Žveplan
Art Directors and designers: Matija Kocbek and Rok Flego
Photographer: Primož Korošec
Production Lead: Damjana Grošelj
Production house: Nora
Postproduction: Art Rebel 9
Director: Miha Knific
Media agency: Pristop Media
Media planner: Tamma Žbontar
Campaign duration: mart 2018 – maj 2018
Author: Pristop
Client: Telekom Slovenije
