The traditional Summer Nights of the EXIT Theater are taking place these days in Zagreb, and for several years now Bruketa&Žinić OM agency has been in charge of the visual identity of the festival. Collaboration of B&Ž OM and EXIT Theatre has yielded great results so far, and has brought the agency numerous awards.
For this year’s edition, Bruketa & Žinić OM’s creative team has chosen an unusual “protagonist” – a mosquito.
“We combined motifs typical of the theater and the summer nights. At first glance of the poster, the viewer would probably see applause, but when they look better, they will see that this is actually an unsuccessful attempt at dealing with a mosquito,” said Vanja Činić, a copywriter from Bruketa&Žinić OM team.
Along with Vanja, the creative team included creative director Miran Tomičić, art director Nebojša Cvetković and account executive Marko Zabrdac.
