BH Telecom once again affirmed its leadership in innovation and creativity, winning five prestigious awards at this year’s NO LIMIT BH Advertising Festival, held on November 21, 2024, at the European House of Culture and National Minorities.
Among over 120 submissions competing in 15 categories, the campaign “Ultra is Concrete for Your Phone” – the first in Bosnia and Herzegovina created using AI tools – stood out as a true example of innovative thinking and creative approach.
The campaign, carried out in collaboration with the Fabrika agency, won:
- Gold in the Best Film category;
- Silver in the New Technology, Graphic Design, and Sound categories; and
- Bronze in the Branding and Rebranding category.
A Groundbreaking Campaign
The “Ultra is Concrete for Your Phone” campaign marks a milestone in BH Telecom’s creative expression, introducing an innovative approach to advertising through the use of artificial intelligence. In collaboration with the Fabrika agency, the first video ad in Bosnia and Herzegovina employing AI technologies was created, setting new standards in digital marketing.
The creative concept of the campaign is based on the themes of dynamism, energy, and youthful spirit. Central characters- hip-hop dancers – guide viewers through a series of captivating, vibrant worlds. These worlds are generated using Stable Diffusion AI technology, which transforms real elements into virtual landscapes of imagination. Through the rhythm of music and the visual energy of the ad, the campaign conveys the message of adaptability and strength of the Ultra packages, designed to support users in every aspect of their daily lives.
Every detail was meticulously crafted – from the choice of colors and graphic design to the use of advanced technologies for generating sound and visuals. The result is a video that not only grabs attention but also inspires the audience to explore the new possibilities offered by BH Telecom’s Ultra packages.
Beyond Marketing
This campaign is more than just a marketing story—it symbolizes BH Telecom’s commitment to innovation and following global trends. By merging art, technology, and youthful energy, a unique experience was created that reflects the spirit of the modern digital era.
Message of the campaign: With Ultra packages, everything is possible! Whether it’s exploring the digital world, creating your own content, or simply enjoying limitless possibilities, Ultra is always the “concrete” foundation for your phone.
These awards are more than acknowledgments – they are proof of BH Telecom’s commitment to innovation and value creation for their customers and the community. By creating the first video ad in Bosnia and Herzegovina using AI technologies, BH Telecom has set new industry standards.
“We want to thank our partners from the Fabrika agency, as well as our team, whose dedicated work and creativity contributed to this success. A big thank you also goes to our audience, who inspire us every day to be better and bolder in everything we do. This success is an additional motivation for us to continue pushing boundaries and bringing innovative solutions to the market. Stay tuned for more exciting projects and campaigns—because together, we create the future!” said BH Telecom representatives
