After celebrating its 85th anniversary by recalling the timeless elegance of Lacoste style with the Timeless campaign, the French brand reveals its new advertising campaign, Crocodile Inside.
Dreamed up by BETC and signed Life is a Beautiful Sport, this campaign which consists of a film and a series of outdoor visuals, emphasises the brand’s fundamental values: tenacity, freedom of the mind and of movement, and creativity.
The new brand film is central to the campaign. Like in the two previous Lacoste productions, the film features a couple. However this time the love story is less idealized and romanticised. On the contrary, the film takes its departure in a fight and we see a couple on the verge of tearing itself apart. As their home and the entire building collapses and crumbles into pieces around them, they suddenly realize that they have gone too far, and they take a brave leap back towards each other.
https://www.youtube.com/watch?v=UyYmxuOpTxk&feature=youtu.be
L’Hymne à l’amour by Edith Piaf reinforces the incredible intensity and emotion of this film.
To complete the film, Lacoste reveals a new visual style with three portraits shot by Oliver Hadlee Pearch, featuring among others Novak Đoković, brand ambassador since 2017.
Deployed worldwide, the campaign can be viewed from 19 May on TV, digital media and posters.
