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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

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    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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  • News
    Institut-Terra-naslovnica

    Instituto Terra inspires new work by Gilberto Gil

    effie-slovenia-naslovnica

    Knowledge and inspiration on the 1st Effie Day

    cannes-delfin-naslovnica

    Curtain up for the Cannes Corporate Media & TV Awards 2021

    craft-jury-naslovnica

    Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok

    cockta-naslovnica

    DROM agency for COCKTA

    warc-naslovnica

    WARC Awards for Effectiveness 2021: Call for entries and juries named

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Interview
    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

    Ogilvy Social.Lab NASLOVNA

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    intervju-naslovnicaa

    Aleksandra Dilevska: The CORONA Crisis has forced us to show our true mettle and take a leap into the future

    steven-farell-naslovnica-nova

    Stephen Farrell: The influencer industry is over saturated and lacks diversity

  • Opinion
    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

    Pripravljeni na vse, kar sledi

  • Diary

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Young Leaders

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • 3 questions

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

  • WOMANCOMM
    nastja-naslovna-2-min

    Nastja Mulej: The time has come for women to show what they’ve got!

    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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Home News

Bella Hadid beats Kendall Jenner to the crown of brands’ most coveted celebrity endorser

Celebrity Intelligence scraped 60,000 celebrity profiles to compile the top 20 list based on the volume of endorsements each luminary bagged last year

12/01/2018
in News
6 min read
Bella Hadid beats Kendall Jenner to the crown of brands’ most coveted celebrity endorser

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Source: TheDrum

Models Bella Hadid, Kendall Jenner and Gigi Hadid have been named as the top celebrity endorsers of 2017, according to new research from Celebrity Intelligence.

The engagement company scraped 60,000 celebrity profiles to compile the top 20 list based on the volume of endorsements each luminary bagged last year. Bella Hadid jumped six places to land on top of the pile, having inked 14 endorsement deals with designer brands such as Versace, Bulgari, Fendi and Alexander Wang.

The report noted how her social following (amounting to 960,000 fans on Twitter and 16.4 million on Instagram) strongly favours brands such as Chanel and Christian Dior, making Hadid a shoe-in for luxury labels looking to wield celebrity influence.

Her older sister Gigi came in third place, having worked with brands such as Vogue Eyewear and Moschino and launching her own collection with Maybelline New York. Kendall Jenner of Kardashian fame was named second on the list, having weathered her controversial Pepsi storm to score deals with Adidas, Alexander Wang, Daniel Wellington and Topshop.

1. Bella Hadid

A post shared by ???? (@bellahadid) on Jan 9, 2018 at 8:20pm PST

2. Kendall Jenner

A post shared by Kendall (@kendalljenner) on Jan 8, 2018 at 2:32pm PST

3. Gigi Hadid

A post shared by Gigi Hadid (@gigihadid) on Dec 22, 2017 at 8:49am PST

4. Tom Daley

A post shared by Tom Daley (@tomdaley) on Jan 10, 2018 at 4:10am PST

5. Kim Kardashian West

A post shared by Kim Kardashian West (@kimkardashian) on Jan 6, 2018 at 6:44pm PST

6. Jasmine Sanders

A post shared by Jasmine Sanders (@golden_barbie) on Dec 29, 2017 at 7:54pm PST

7. Taylor Hill

A post shared by Taylor Hill (@taylor_hill) on Jan 4, 2018 at 2:19am PST

8. Karlie Kloss

A post shared by Karlie Kloss (@karliekloss) on Jan 9, 2018 at 5:13pm PST

9. Sofia Richie

A post shared by Sofia Richie (@sofiarichie) on Jan 5, 2018 at 2:58pm PST

10 Demi Rose Mawby

A post shared by Demi Rose (@demirosemawby) on Dec 27, 2017 at 4:08pm PST

11. Snoop Dogg

12. Charlee Fraser

13. A$AP Rocky

14. Sam Quek

15. Chris Hughes

16. Adwoa Aboah

17. Steve Aoki

18. Joan Smalls

19. Yara Shahidi

20. Slick Woods

Tags: Influencers
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