Bella Hadid beats Kendall Jenner to the crown of brands’ most coveted celebrity endorser

Source: TheDrum

Models Bella Hadid, Kendall Jenner and Gigi Hadid have been named as the top celebrity endorsers of 2017, according to new research from Celebrity Intelligence.

The engagement company scraped 60,000 celebrity profiles to compile the top 20 list based on the volume of endorsements each luminary bagged last year. Bella Hadid jumped six places to land on top of the pile, having inked 14 endorsement deals with designer brands such as Versace, Bulgari, Fendi and Alexander Wang.

The report noted how her social following (amounting to 960,000 fans on Twitter and 16.4 million on Instagram) strongly favours brands such as Chanel and Christian Dior, making Hadid a shoe-in for luxury labels looking to wield celebrity influence.

Her older sister Gigi came in third place, having worked with brands such as Vogue Eyewear and Moschino and launching her own collection with Maybelline New York. Kendall Jenner of Kardashian fame was named second on the list, having weathered her controversial Pepsi storm to score deals with Adidas, Alexander Wang, Daniel Wellington and Topshop.

1. Bella Hadid

A post shared by ???? (@bellahadid) on Jan 9, 2018 at 8:20pm PST

2. Kendall Jenner

A post shared by Kendall (@kendalljenner) on Jan 8, 2018 at 2:32pm PST

3. Gigi Hadid

A post shared by Gigi Hadid (@gigihadid) on Dec 22, 2017 at 8:49am PST

4. Tom Daley

A post shared by Tom Daley (@tomdaley) on Jan 10, 2018 at 4:10am PST

5. Kim Kardashian West

A post shared by Kim Kardashian West (@kimkardashian) on Jan 6, 2018 at 6:44pm PST

6. Jasmine Sanders

A post shared by Jasmine Sanders (@golden_barbie) on Dec 29, 2017 at 7:54pm PST

7. Taylor Hill

A post shared by Taylor Hill (@taylor_hill) on Jan 4, 2018 at 2:19am PST

8. Karlie Kloss

A post shared by Karlie Kloss (@karliekloss) on Jan 9, 2018 at 5:13pm PST

9. Sofia Richie

A post shared by Sofia Richie (@sofiarichie) on Jan 5, 2018 at 2:58pm PST

10 Demi Rose Mawby

A post shared by Demi Rose (@demirosemawby) on Dec 27, 2017 at 4:08pm PST

11. Snoop Dogg

12. Charlee Fraser

13. A$AP Rocky

14. Sam Quek

15. Chris Hughes

16. Adwoa Aboah

17. Steve Aoki

18. Joan Smalls

19. Yara Shahidi

20. Slick Woods