At the Days of Communication, the winners of the Effie Awards Croatia were announced, an award that celebrates the effectiveness of marketing communication. The statues were awarded to the best agencies and advertisers for outstanding market communication in creativity, strategy, and achieved market results over the past year.
The Grand Prix winner and recipient of the Gold Effie Awards Croatia 2025 is Zagrebačka pivovara with BBDO Zagreb for the project Be Brave, Be Healthy, in collaboration with strategic partners 404 / MYTY, OMD Media, and Croatia Polyclinic.
Grand Prix Winners
In addition to the Grand Prix winner, the recipients of the Gold Effie Awards Croatia 2025 are:
- Podravka with Bruketa&Žinić&Grey and strategic partners OMD Media and Enterwell for the project Everything Tastes Better with Vegeta in the Food category
- Konzum plus and ZOO agency with strategic partners TCC Global and REAL GRUPA for the project Little Big Talents 2 in the Retail and E-commerce category
- Zagrebačka pivovara and BBDO Zagreb with strategic partners 404 / MYTY, OMD Media, and Croatia Polyclinic for the project Be Brave, Be Healthy in the Positive Change: Good Cause (Brands & Nonprofit) category
- A1 and BBDO Zagreb, in collaboration with Real Grupa and Leo Burnett Belgrade, for the project The Most Important Influencers Network in the Positive Change: Good Cause (Brands & Nonprofit) category
Silver Awards were presented to:
- Local Takes the Lead, by client Podravka and ZOO agency with strategic partner OMD Media, in the Food category
- Fant Unfailingly Fantastic, by Podravka with primary agency Bruketa&Žinić&Grey and collaborators OMD Media, Enterwell, and Seekandhit, in the Food category
- Yay for Podravka Soup!, by Podravka and agency Pink Moon, with strategic partners Omnicom Media Group and Producenti, in the Food category
- Tisak’s Got It All, by Tisak plus, Pink Moon, and partners STUDIO NEXUS, Producenti, and Studio Goreta, in the Retail and E-commerce category
Bronze Awards went to:
- Zagrebačka pivovara and BBDO Zagreb with strategic partners 404 / MYTY, OMD Media, and Croatia Polyclinic for the project Be Brave, Be Healthy in the Beverages category
- Jamnica and McCann Zagreb with partners STUDIO NEXUS for the project Feel Your True Self in the Beverages category
- STUDENA GUC GUC, by client Studenac, agency Imago Ogilvy, and partners Riba ribi grize rep, Drap, and Ascanius Media, in the Long-Term Effectiveness category
- LAQO by Croatia osiguranje and Bruketa&Žinić&Grey with strategic partner MPR Millenium promocija for the project Efficient Pavle Pauq, in the Long-Term Effectiveness category
- Uplift, by client Mastercard and agency Val grupa komunikacije, with strategic partners Algebra, dentsu Croatia, and Improve, in the Long-Term Effectiveness category
- Marodi and Bruketa&Žinić&Grey with strategic partners Komunikacijski laboratorij and Cerovski Print Boutique, for the project A Story Worth Every Letter in the Positive Change: Good Cause (Brands & Nonprofit) category
The selection of the highest-quality projects was made by a professional jury chaired by Kristina Hustić (PIK Vrbovec), and included 30 experts: Iva Ančić (A1 Hrvatska), Majda Babić (Nielsen), Ela Barić (Radenska Adriatic), Kristina Bocak Gojun (Podravka), Vice Božić (GoAds), Josip Buzov (Imago Ogilvy), Dunja Delić (Konzum), Helena Erceg (Improve), Maja Eškinja (Plodine), Petra Gajica (PINK MOON), Anamarija Horaček (MMB Media Agentur), Marija Jakeljić (BrownFox), Zrinka Jugec (Addiko Bank AG), Iva Kaligarić (Señor), Nada Kaurin Knežević (Sveučilište Algebra Bernays), Ana Končić Šebek (Prima namještaj), Željka Martinović (Komunikacijski ured Colić, Laco i partneri), Igor Mesarić (ZOO agencija), Irena Petek (Real grupa), Zvonimir Pelko (JGL), Tatjana Rajković (Kabinet 3C), Jelena Slade Šilović (Atlantic Grupa), Ivica Skočić (McCann Zagreb), Zvonimir Seki (Franck), Jasenka Talapko Blažević (BBDO Zagreb), Josip Tvrtković (Valicon), Vesna Vlahović Dašić (Co-brain), Tea Silvia Vlahović Mlakar (Bruketa&Žinić&Grey), Julijana Vrbanek (Pro media group) i Danijel Štih (GroupM).
This year’s jury president, Kristina Hustić (PIK Vrbovec), stated:
“It was a great honor to chair the Effie Awards Croatia jury this year and witness firsthand the outstanding level of quality, expertise, and passion shown by the submitted campaigns. The number of entries and the engagement of all participants clearly indicate that the marketing industry in Croatia is not only advancing but becoming increasingly sophisticated in understanding how creativity must be strongly linked to measurable business results.”
The gathering of the communication community in high spirits contributed to the celebration of the most effective Croatian marketing projects, closing yet another successful edition of the Days of Communication.
For more information about the festival, visit www.danikomunikacija.com.
