Drugi jezik na kojem je dostupan ovaj članak: Bosnian
History is written by those of strong arms and brave hearts, and what Brave Mickey and his online warriors have won will be remembered for generations. They fought for higher surfing speeds, at same price, and won!
“It was important for us to present an increasingly important offer in today’s digital world in an interesting and humorous way – superfast internet at the best price. We found inspiration to create a video that best evokes this epic struggle in the story of the brave William Wallace, and Dušan Bućan has once again shown that he’s an incredible actor, because he perfectly embodied Wallace. He was particularly delighted with the idea of the new video, and he even brought his own horse to the set, who also played his part superbly. Dušan has shared with us that he had long wished for such a role,” commented Marija Jakeljić, director of brand and marketing communications at Vipnet.
As usual, Mickey’s original charm and wit “slipped” through the various campaigning materials. This TV spot and memes are just some of them:
Vipnet: Lordan Kondić (Marketing Consumer Director), Marija Jakeljić (Director of Brand and Marketing Commmunications Department), Željka Mojzeš (Senior Marketing Communication Specialist), Vedran Hrgović (Campaign Coordinator), Mila Perović (Digital Media Planning and Communication Specialist), Liliana Božić (Media Strategy Principal)
Bruketa&Žinić OM: Ivan Čepelak (Creative Director), Roberta Kranjec (Account Director), Ivana Momčilović (Art Director), Stipe Bačić (Digital account executive), Alen Lipuš (Designer), Krešimir Lončar (UX/UI Design), Martina Tupek (Copywriter), Nikola Slamić (Copywriter), Radovan Radičević (DTP leader), Danko Đurašin, Željka Tročak, Saša Rehtaček (DTP operators), Siniša Sudar (Art Director)
Producer: Nina Petrović
Director: Nevio Marasović
DOP: Damir Kudin
Original concept “Mickey Benetti”, agency Real grupa