Stay at home and excite the basketball world from your room.
The Nova KBM First Basketball League is taking place entirely in the big hall of the Instagram social network. It has attracted a great deal of interest from basketball fans, who compete for the title of a champion from their home room. The top 64 contestants, who made it through the qualification round among hundreds of entries, are competing in the tournament competition style. The road to the top four tournament, which will determine the winner and recipient of Sony’s Playstation 4 gaming console, leads indoor basketball players through many home-adapted basketball challenges.
Mr. Aleš Križnar, Business Director of Basketball federation of Slovenia, noted at the start of the first competition of this kind in Slovenia: “At a time when official sports competitions cannot be continued, sponsors also face a lack of communication opportunities. Sports federations need to be able to respond quickly and offer new quality cooperation opportunities to partners. Because basketball is such an important part of our society, fortunately, it is not limited only to basketball courts, and any circular object that serves as a substitute for the ball is enough to recreate the basketball atmosphere. We have all practiced some type of room basketball before, whether it’s in the office or at home. Of course, the situation we are in is a form of basketball that is specifically suited to our needs. So, we decided to build a whole communication campaign around it. A little bit of a joke but I would really like to add that organizing all forms of basketball is our mission, even if it is such a fun form, as is the case with our current campaign.”
Nova KBM bank, which has been the silver sponsor of the Basketball Federation of Slovenia for the last several years, is also excited over this competition and marketing campaign. Since Nova KBM is the title sponsor of the strongest Slovenian men’s club competition, basketball fans will be able to identify with anyone who has tried out also a room version of basketball. ”I am pleased with how quickly, clearly and firmly the leadership of the Basketball federation of Slovenia responded to the cancellation of the Nova KBM League. According to my information, Basketball federation of Slovenia is the only national sports federation that turned the end of competitions in all arenas into an opportunity and made basketball viral in a few days while moving the competition to the living rooms. Nova KBM is a digital bank, a bank of the future and our services can be done from the comfort of home. From the couch, if you like. So, this twist was a challenge for us, but at the same time an opportunity that coincided with our home banking story. Together with Basketball federation of Slovenia, our bank also entered this new basketball floor, the parquet floor of basketball loving Slovenians’ living rooms. Before the end of Nova KBM First Room League, we would also like to convey an important message to all participants of the league and basketball fans: Let’s stay home, stay healthy, stay connected, and play basketball.” added Mr. Jure Bračko, Corporate Communication and Strategic Marketing Director at Nova KBM Bank.
The campaign of Nova KBM First Room Basketball League was fully developed by the Basketball federation of Slovenia’s in-house marketing team. The final tournament will take place on Saturday, April 4, at 10 am with live streaming on the Basketball federation of Slovenia YouTube and Facebook. The completion of the first performance of Nova KBM Basketball Bowls will be enriched with entertaining inputs from a very special guest who will test himself as a commentator.
More information can be found at www.kzs.si and Instagram profile of the Basketball Federation of Slovenia (@kzs_si).
