Barcaffè has launched a digital quiz that applies the logic of popular personality tests to coffee recipe recommendations. Instead of determining the character, city or fictional figure that matches the user, several answers lead to a drink aligned with their current mood, energy and time of day.
The result is a personalized recipe that can be iced and refreshing, creamy, sweet or inspired by desserts. A large number of possible combinations encourages users to repeat the quiz with different answers and discover new suggestions.
Among the available results is a particularly rare recipe, accessible to only a small number of participants. This element of surprise adds a hidden-reward-style mechanic to the quiz and increases the likelihood of repeat plays.
All drinks use Barcaffè Instant Coffee as their base and are designed for easy preparation at home, without an espresso machine or any special barista experience. The recipes combine it with milk, plant-based drinks, syrups and other additions.
The activation presents the product not only as a ready-made drink, but also as an adaptable base for different tastes and occasions. Users can take the quiz on the Barcaffè website, where they receive a recipe tailored to their current coffee vibe after answering the questions.
