Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Photo: Pristop, The Best BalCannes Agency
The fifth show of the best advertising agencies in the region BalCannes, held in Rovinj, Croatia, selected its Top 25 projects for 2016, and the new jury of advertisers for the first time awarded prizes to the best projects and agencies. The jury of advertisers gave the title of The Best BalCannes Agency to Pristop from Slovenia, and the title of The Best BalCannes Project to Men all over the world are crying done by Studio Sonda. The jury of advertisers also presented their special award to the project Markovec Opening by Pristop, while the jury of journalists selected Lav Popcorn project by McCann Belgrade as the best.
Along with the agency Pristop, best results were achieved by the agencies Bruketa&Žinić OM, Imago Ogilvy, McCann Zagreb & Fahrenheit and Grey Ljubljana, while the selection of the Top 25 projects also included works by agencies Studio Sonda, BBDO Zagreb, McCann Beograd, FCB Afirma, Universal Media, Fullhouse Ogilvy, Yin + Young, Luna TBWA, New Moment New Ideas Company, McCann Skopje and Real grupa. These agencies presented their best projects on the main stage of the Weekend Media Festival, in front of a packed audience of advertisers and other colleagues in the marketing communications industry.
A record 57 agencies from five countries participated in this year’s BalCannes, regional show of advertising agencies organized by HURA (Croatian Association of Communications Agencies) and Weekend Media Festival.
More info is available at www.balcannes.com.
Top projects of BalCannes 2016 in alphabetical order are:
- Aqua Viva Puna Života (Full of Life) (agency Fullhouse Ogilvy)
- Bonbon Rollover (agency McCann Zagreb & Fahreheit)
- Coca – Cola Simply Tastly App (agency Universal Media)
- Dijalekti (Dialects) (agency BBDO Zagreb)
- HEP Sport (agency McCann Zagreb & Fahreheit)
- Hrvatski genijalni običaji (Ingenious Customs of Croatia) (agency Bruketa&Žinić OM)
- Izbacite to iz sebe (Let It All Out) (agency Bruketa&Žinić OM)
- Jana, voda s porukom ljubavi (Jana, Water With a Message of Love) (agency Imago Ogilvy)
- Lansiranje Lidla u Litvi (Launching of Lidl in Lithuania) (agency Real grupa)
- LAŠKO DVOBOJ (Laško Duel) (agency LunaTBWA)
- Lav Popcorn (agency McCann Beograd)
- Markiranje dosade (Skipping Boredom) (agency Imago Ogilvy)
- Markovec opening (agency Pristop)
- Men all over the world are crying (agency Studio Sonda)
- Mlekarna Celeia’s Sensory Degustations (agency Pristop)
- Pametniji pogled na svaku temu (A Smarter View on Every Topic) (agency Imago Ogilvy)
- Prirodno je bolje (Natural is Better) (agency Bruketa&Žinić OM)
- Run For Peace (agency New Moment New Ideas Company)
- Sledi gi avanturite na Bitolskoto cupe (agency McCann Skopje)
- Superseniori (agency McCann Zagreb & Fahreheit)
- The Beach Stories (agency Grey Ljubljana)
- The Cancer Bra (agency Grey Ljubljana)
- The Trunk Theater (agency Pristop)
- To Beard or Not to Beard? (agency Yin + Young)
- Xmass “3in1” credit card (agency FCB Afirma)