According to the annual B-report, compiled by Marketing Magazine, which ranks the most important works from the region awarded at national, regional, European and international advertising festivals, McCann Belgrade is the best agency in Serbia and the second ranking agency in the region.
“We are very pleased with the results achieved in 2016, not only for the number of awards won at key festivals, but also the fact that we are present and awarded on the festival scene in different categories – from integrated campaigns to apps or e-books. The quality of the creative product is the essence of the success of an agency, it is the job satisfaction and the greatest motivator,” said Olivera Perković, Director of McCann Belgrade.
In making the B-report, Marketing Magazine conducts an annual review of the festivals attended by agencies from Slovenia, Croatia, Serbia, Macedonia and Bosnia and Herzegovina, and evaluates their importance in all relevant aspects. Festivals and conferences included in the B-report are: UEPS, Kaktus, Weekend Media Festival, Ideja X, SOF, BalCannes, Outstanding, WEBSI, DIGGIT, SEMPL, Effie Awards, Golden Drum, ADCE, Epica, Eurobest and Cannes Lions. The rating system prescribes that the most important awards are those from global events, followed by awards from the European, regional and national level. More information can be found here: www.b-report.eu/en
During 2016, McCann Belgrade won the following awards:
BalCannes
- LAV kokice – award of the journalists jury for the Best Project
Golden Drum
- LAV kokice – Grand Prix in the category Direct, Grand Prix in the category Integrated, silver and bronze awards in the category Adriatic
- msu ARt – silver in the category Mobile and silver in the category Branded content
Kaktus
- Agency of the Year
- msu ARt – award in the category Mobile
- LAV kokice – award in the category For-profit integrated campaign
MIXX
- How to survive a horrible job – award in the category Best Branded Content
UEPS
- LAV kokice – gold award
- mts Savršeno skockani Box paketi – gold award
- Studija “Istina o mladima” – gold award
- Jazz Crawl BG JAZZ servisa – gold award
- msu ARt – gold award and the prestigious Dragan Sakan – New Idea recognition
