Summer with Argeta means a summer without preservatives, gluten, artificial flavor enhancers and food colors. It is a summer with many good ingredients and flavors for any meal, picnic or a day out that come with Argeta fish pates.
Outdoor and online campaign created by Luna \ TBWA tells a story of a summer with a lot of good moments, moments that shouldn’t be missed, a summer without undiscovered places, without lack of play, without lack of ideas for good experiences, and so on. Text on banners was complemented with fun upgrades, which provide passers-by with refreshments in the hot summer days, in a form of a water dispenser, a shade or a swing for a carefree play.
“Slovenes love the fish pates. We believe the tastes are lighter and bring the taste of summer. That’s why we decided to dedicate a special campaign to them, that fits nicely into the summer months with the fact that our products are without preservatives, artificial colors or flavor enhancers and are gluten-free, so everyone can enjoy them,” said Ana Jamnik, Argeta brand manager.
Tine Lugarič, creative director at Luna \ TBWA, added that with these motives they wanted to encourage people in these summer months to enjoy those good little things they indulge in, along with delicious snacks with Argeta.
