“The Astonishing Power of Stories” is the first comprehensive book on the Slovenian market that explores the diverse history of storytelling. And not only that: it also addresses the trend of digital storytelling, which enriches stories with visual and sound elements.
Author Dr. Andrej Pompe explores the power of stories in (marketing) communication and persuasion. Stories, he argues, allow for a deeper understanding and acceptance of ideas without imposing opinions. Through examples from well-known authors and philosophers, he demonstrates how stories stimulate thought and independent discovery of truths. The book is intended for everyone who appreciates the power and beauty of stories and wants to better understand how they can influence our lives and interpersonal relationships.
The 427-page book is designed by the renowned creative director and designer of the decade, Žare Kerin. The editor of the edition is Mag. Simona Kruhar Gaberšček, the editor-in-chief of “Marketing Magazine”.
You can order the book in print or electronic form at [email protected]. The price of the book is 39.00 EUR. The first 10 buyers will receive a signed copy.
