The campaign “Screens That Became Companions”, developed for client Happy Pets, brought Aquarius Group international recognition at AdForum PHNX Awards 2026, where it was shortlisted in the category Design: Brand Identity, confirming the growing presence of regional agencies within global creative frameworks.
AdForum PHNX Awards in recent years have positioned themselves as one of the more relevant international platforms for the creative industry, with a focus on a more inclusive and accessible awards model compared to traditional festival structures. Through a global jury composed of creative leaders, strategic experts, and marketing professionals, PHNX recognizes work that combines originality, strategic clarity, and executional excellence, regardless of whether it comes from large markets or smaller creative environments.
Aquarius Group’s campaign demonstrates how brand identity today is increasingly built at the intersection of design, technology, and emotional user experience. The project evolved from the initial concept Happy Puppy, the first European cable TV program created exclusively for dogs with the goal of reducing stress, anxiety, and loneliness in pets, into a significantly broader digital ecosystem. In its new phase, Happy Pets becomes a smart TV app with two specialized 24/7 ad-free channels, specifically developed for dogs and cats, transforming what was once a linear TV experiment into a platform for the digital well-being of pets.
The project’s new identity platform was designed around warm, intuitive, and emotionally resonant design, with the goal of redefining screens from passive devices into active sources of comfort and support for both pets and their owners. It is precisely this strategic shift that makes the project relevant beyond the pet care category itself. “Screens That Became Companions” demonstrates how contemporary brand identity is no longer merely a matter of visual systems, but of shaping the entire relationship between product, technology, and users’ everyday lives.
For Aquarius Group, the shortlist at AdForum PHNX Awards confirms its ability to develop projects that meet global standards not only through creative execution, but also through strategic understanding of changes in user behavior, technological habits, and the emotional needs of the market.
At a time when brands are increasingly valued through their ability to create functional and emotional ecosystems, rather than simply campaigns, projects like this confirm that markets such as Bosnia and Herzegovina can also generate work that participates meaningfully in the international creative industry.
