Drugi jezik na kojem je dostupan ovaj članak: Bosnian
Agency Apriori World from Zagreb joined a project of social responsibility. In different periods the agency has so far participated in the project of listing the flora and fauna of the Croatian Adriatic and the project of reconstruction of the home of the first Croatian Nobel Prize winner, Lavoslav Ružička in Vukovar.
As of this year, the agency decided to participate in the project of social entrepreneurship of the Association of the Blind of Zagreb and donate its time and expertise to assist in the development of the brand strategy and international connections.
The project is titled Dotted Soaps and aims to raise funds for the purchase of a Braille printer that makes it easier for blind people to read. As part of this action, the agency has focused on defining the brand strategy for the construction of a manufacturing plant for the production of souvenir soaps with braille.
These soaps will appear on the market at the end of November this year, and the goal of this project is to employ about eight blind and partially sighted people in the first phase, and 25 of them in the final stage.
The project was presented at a press conference in Zagreb, and will last the next two years, until the final realization of the second stage. Production will be launched in November this year.