Source: Adweek
Apple has launched a new visual identity for Apple Music with a campaign titled „Notes“, and that is exactly what it is, notes.
The 30-second ad called „Anthem“ features fast paced music and lush, colourful renditions of the note symbol, each representing a tribute to a different artist, like Lorde, Sia, Drake, Dr. Dre, or style of music. See if you can recognize them on your own.
https://www.youtube.com/watch?v=qqo9kTRscKQ
The work is extremely catchy and satisfying to watch, in some way making a tribute to the iconic MTV ads of the ’80s and ’90s.
In many ways, the goal of “Anthem” is the same – to promote a brand redesign while telling fans that Apple Music is where to go for the latest music, artist news and culture content. Whether it succeeds in persuading people remains to be seen.
“Anthem” will be followed by a series of artist content experiences that kick off with Sam Smith, who will debut his personal Note (shown below) alongside a new album and documentary.
