The Cannes Lions International Festival of Creativity has named Apple as its 2025 Creative Marketer of the Year.
This is the second time the tech giant has received the honor, following its win in 2019. The award has been given annually since 1992 and recognizes “a marketer that has amassed a body of iconic, Lion-winning work over a sustained period of time,” per a release from Cannes Lions.
“This honor is about recognizing those marketers who are being bold, brave, and pushing boundaries – and Apple continues to do this in spades,” Cannes Lions chief executive officer (CEO) Simon Cook said in a statement.
Over the years, Apple has amassed Lions for its brands, products, and services. Last year, it won numerous awards for campaigns including “Shot on iPhone” (five Lions) and “Relax: Tractor” (gold and silver Lions), across disciplines like brand experience and activation, digital craft, entertainment, film, health and wellness, and media.
“We are incredibly grateful for this honor, which highlights the passion and creativity of an extraordinary team,” Tor Myhren, Apple’s vp of marketing communications, said in a statement. “Apple has always existed at the intersection of liberal arts and technology, and we work hard to channel our creativity into content that will inspire our users to unlock their own.”
Cook added: “Apple has fostered a culture that prioritizes creativity and innovation, and that shows up in its deep understanding of meaningful marketing. As part of its culture, it’s clear that Apple’s leadership encourages the kind of thinking necessary to create marketing content that connects with people in a uniquely emotional way.”
For the past three years, Apple has consistently ranked among the top three for Cannes Lions’ Brand of the Year honor for the past three years. Past Creative Marketer of the Year winners include: AB InBev, Burger King, Coca-Cola, Google, Heineken, IKEA, Mars, and McDonald’s.
Myhren will deliver a keynote and collect the award on behalf of Apple at the final awards show of the upcoming festival on Friday, June 20.
