Apple and Google lead Interbrand’s latest ‘best global brands’ report for the sixth consecutive year. In the report which values brands based on multiple criteria such as the financial performance, ompetitive strength, impact on consumer behavior and others, Apple held on to the top spot as it reached a valuation of $200bn, becoming the first brand to achieve this.
Google also saw an increase of 10%, reaching $155.5m, while Amazon made a whopping 56% jump, landing in third place with a valuation of $100.7m. Facebook on the other hand saw a significant drop of 6% and ended up in 9th place with a valuation of $45m.
The brands that saw the most significant growth in this year’s report were the already mentioned Amazon, Netflix (45%), Gucci (30%), Salesforce.com (23%) and Louis Vuitton (23%).
Charles Trevail, global chief executive of Interbrand, said: “A decade after the global financial crisis, the brands that are growing fastest are those that intuitively understand their customers and make brave iconic moves that delight and deliver in new ways.”
Cumulatively, the top 100 brands are valued at above two trillion dollars, which is an increase of 7.7% year over year.
You can find the full report here.
